There’s one thing that seems to universally evoke anxiety and dread: wanting to be entertaining and engaging in a room full of strangers. But when you apply one simple, humane approach, you and the people you’re meeting can actually enjoy yourselves.

This is Super Bowl weekend in the US, one of the peak “meeting strangers at parties” nights of the year. So, if you’re headed to a Super Bowl party or entertaining clients, it’s a very helpful time to remember the lesson of this video.

There’s nothing in this video you don’t already know. It’s just easier to forget when you feel pressured to get people to like or respect you. This idea is also effective in a sales call, when spending time with your kids, or on a first date.

It’s a must-have skill for anyone who wants to inspire and engage others…and it’s much easier than trying to impress them.

May you be as “winning” as the Super Bowl Champs every day!