Influencing at scale (i.e., leading a big group of people through big change) is unknown territory for many leaders. Especially without a map to help you understand the territory.

Without a reliable map of this terrain, most leaders fail when they attempt to influence at scale.

But what if you had a map?

If you need to lead a big group of people through big changes, this video is definitely for you. Success is never guaranteed, but understanding what’s in this video can give you an edge.

That’s because how big groups react to big change is predictable. Having a map to understand what will predictably happen and why will boost your success. It can also help you understand how to approach people according to how they react to the big change you propose. (Yes, these ideas work for small groups and small changes, also.)