I’ve worked with some pretty courageous clients over the last two decades. But there’s one thing that almost universally scares them. And their fear is almost always based on a gross misunderstanding they have.

It’s the fear of selling.

Selling is one of the most critical skills of all leaders, even if “sales” isn’t in their job title. If you think you’ll never need to/have to/want to sell, you’ll have some freeing insights into yourself when you watch this video.

You already have sales skills. It’s all about how you view them.